Lea starts a job as a cashier in a big supermarket chain. During the adaptation and learning process, and under a layer of apparent normalcy, she is gradually confronted with the insensitivity to which her coworkers, all women, are subject in the name of efficiency and productivity. The stylization and artificiality of the film’s setting create an aseptic environment that collaborates in the transformation of these women into mere automata, deprived of their individuality and of a personal life. The mechanization of procedures and interactions is set to the rhythm of the soundtrack. L’ÉFFORT COMMERCIAL is based on true stories of women whose vulnerability is explored by employers, in a time when labor flexibility and insecurity, as well as unemployment, are a concrete threat. The emotion in the final scene is shared by all viewers, in face of such inhumanity.

Sarah Arnold

Sarah Arnold:

Sarah Arnold is a Swiss-Italian director based in Paris. Her films explore the notion of political responsibility as well as the relationship man has with his environment. The question of domination is recurrent in her work, as she tries to understand where our freedom begins and where it ends. A graduate of the French ESAV cinema school in Toulouse, her first short film THE QUARTET (2010), won the jury prize at the 28th Torino Film Festival in 2010. Her second film TOTEMS (2014), won the Pardino d’Oro for best Swiss short film at the 67th Locarno Film Festival in 2015 and was pre-selected for the César Awards. Her latest film FABULA RASA (2017), won the Young Jury Prize at the 70th Locarno Film Festival in 2018, and was also pre-selected for the César Awards. Sarah is currently writing her first feature film WILD ENCOUNTERS, winner of the White Mirror award in Torino Script Lab 2019.